Live streaming events has its upsides, and as businesses invest in their remote work infrastructure, it’s becoming an essential practice.
You can reach people who couldn’t make it to the event due to cost, timing, or logistical limitations. You can expand the audience reach beyond your venue or city and attract digital viewers from around the world. You can also increase audience engagement by allowing viewers to comment and ask questions.
Live streaming also allows you to keep the show running when crises such as the coronavirus outbreak hit. Large-scale events such as the Grammys and Broadway readings can shut down their physical presence and take the show online. Musicians and artists can use it to live stream impromptu gigs and create digital events from scratch.
There are many live streaming tools that can be used to broadcast events online.
However, if cost concerns are keeping you from live streaming, then free live streaming tools are a simple fix to the problem.